A Deadly Email List Management Mistake
Copyright Marty Foley, ProfitInfo.com
What I’m about to reveal is almost too embarrassing to admit. But I’ve decided to come clean about it, “warts and all.” If it helps some of my audience avoid the same mistake, it’ll be worth it.
In a nutshell, the biggest email marketing mistake I’ve ever made was choosing the wrong list management tool.
Rather than outsource my email list management to professionals from the start, I chose a popular self-hosted autoresponder software script, run on my own web host’s server.
It seemed the smartest choice at the time and I was happy with it at first, when my email lists were relatively small. But I didn’t realize the negative impact it was eventually going to have. Like a ticking time bomb, it was only a matter of time before the consequences of my email list management choice caught up with me.
As my lists grew and I reviewed the problems I’d encountered, I realized that self-hosted autoresponder software scripts and other do-it-yourself options are not the best email list management option for a professional Internet business.
The server-side autoresponder software I used will remain nameless to protect the guilty, but the hard lessons learned apply to any type of self-hosted email list management software or script.
If you’re still not convinced that self-hosted email list management software scripts can give you expensive but avoidable headaches, stay tuned for more details on the pro’s and con’s (mostly the latter) of this list management option.
It could potentially save you a lot of time, money, and hassle.
More Helpful Resources
• Free FREE help and advice with your online business, check out the Ebiz Mastermind Internet Marketing Forum.
• OptInZip is a professional autoresponder service offering unlimited autoresponders, follow-up emails, broadcast messages, and among the highest email delivery rates in the industry! Get details or a free test drive, at: http://OptInZip.Com .